Position Summary
As the launch of Vocabria + Rekambys (V+R), the first long-acting injectable treatment for HIV, gets closer in Korea, we are hiring HIV (Sr.) Brand Manager. As a HIV Brand Manager, you will be responsible for carrying out the V+R launch. Reporting to HIV Marketing Manager, you will strategically coordinate and lead developing V+R brand strategies, implementation across functions in collaboration with Medical, Sales, Commercial Operations, Corporate Communications and Finance departments to drive activities to achieve successful launch objectives.
Roles & Responsibilities
Lead development and execution of robust and ambitious V+R launch objectives, strategies, advertising, and promotion
Establish DAC (Disease Awareness Campaign) that can significantly raise the unmet needs of People with HIV
Develop annual sales volume and profit forecasts, pricing, and expense budgets
Create and develop detailing materials in line with the brand’s goal and strategy
Collaborate with the sales team to drive strong customer engagement and manage Key external experts
Understand business analytics and respond accordingly to ensure customer engagement, delivery of pharmaceutical share growth and increase touchpoints Participate in trainings and adopting current market trends and detailing strategies
Lead cross-functional brand team and aligning with internal stakeholders in business strategies
Collaborate with third party stakeholders and global/regional teams in terms of local implementation
Engage with Medical to gain customer insights from employees and key customer groups to ensure deep customer insight and respond to customer needs
Manage local congresses, and GSK sponsored digital and face to face events
Lead innovative omni-channel strategy and execution including digital channel Management
Ensure all business activities comply with the relevant Acts, legal demands and ethical standards
Qualifications
[Basic Qualifications]
Bachelor’s degree in business/marketing/sales or scientific backgrounds
Over 5 years of commercial (sales or marketing) experiences in pharmaceutical industry with minimum 3 years of Marketing experience,
Proven project management and problem solving skills
Solid interpersonal and communication skills with positive growth mind set that can inspire cross-functional teams to work in collaboration
Advanced Microsoft Excel and Power Point skills are required
Excellent verbal and written English skills
Strategic thinker and creative marketer
Self-motivated and result oriented
[Preferred Qualifications]
Specialty care business (HIV, Immunology, Infections disease, etc..) experience preferred
> 5 years marketing experience and cross-functional projects such as new product/indication launch experienced preferred
*LI-GSK
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).
Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.
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