PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION :
Drive an effective and efficient brand activation of Training & Sportwear category for Reason to Buy campaigns and Key Concepts in country/cluster in full alignment with the Global BC&BU teams.
KEY RESPONSIBILITIES: Create the local brand marketing plan and calendar based on input from country commercial needs
Create local content (brief and production) and get approval from Global BC&BU if necessary
Execute consumer events as considering category strategy under Global guideline.
Support the brief and production of category relevant key account or Retail activations
Align with the Media Activation on the media strategy for a campaign execution
Execution of the MWB plan per the BMP
Support local trade meetings with sell-in tools
Support and collaborate with the BU & Retail Marketing team on key trading zone attacks
Manage and operate marketing inventory via ERP and minimize the year-end stock
KPI’s: NPS (country, key city, key categories)
Net Sales
Full price sell through rate
Compliance to MWB guidelines
Monthly MWB accuracy vs. RFC LE
ROMI
Year-end Marketing Inventory level
Agency performance management (annual evaluations)
KEY RELATIONSHIPS: Country Planning & Media Activation, Culture Marketing, Retail Marketing, Digital Activation and Sports Marketing
Country BU
Global BC & BU (Activation Expert)
External partners (Agencies, Sport Marketing Partner)
KNOWLEDGE, SKILLS AND ABILITIES: High degree of knowledge of the full marketing mix (advertising, events, sponsorship, retail, PR, digital) with a major brand or retailer (sporting goods industry preferred)
Ability to development local marketing strategies following global guidelines
Marketing budget planning and management
Strong presentation skill to internal and external stakeholders
Advanced user of MS Office suite of products
Experience in both, market and regional marketing organization preferred
Fluent in English
Fluent in Korean preferred
REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS: University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
At least 7 years’ experience in relevant Marketing fields
Sales and /or Marketing experience
