Purpose & Overall Relevance for the Organization: The role of Digital sales (Strategic account acceleration) will lead to accelerate the digital sales growth with selected global strategic partners by providing the leadership, expertise, and capabilities for “how to win” online to compliment the activities of Korea market. Partner with the Korea Wholesale Key Account teams to deliver digital sales initiatives and represent the needs of the account to global stakeholders including reporting upwards and driving change where necessary. Support the Korea Wholesale Key Account teams in driving the digital development of alliance accounts, seeking to optimize our brand representation, consumer experience and ultimately growing net sales & market share online. As the digital lead of the account, leverage your digital expertise to help adapt our approach to win the consumer online across your account’s digital touchpoints – inc. web shops & apps. Key Responsibilities: (to be performed in alignment with global guidelines): Develop and take ownership of the Digital Joint Business Plan for future digital growth strategy for key prioritized accounts in Korea working with the Korea key accounts team (*e.g ABC Mart, Musinsa, W.Concept etc) Responsible for driving digital sell out of key account’s digital webshop(s) and mobile apps Alongside the Korea key accounts team, prioritize key digital initiatives to help accelerate the digital growth of the account Analyze and monitor consumer demand, category trends and accounts digital assortment and identify opportunities to help accelerate our brands’ net sales & market share Take ownership of ensuring consistent & premium content for our brands across the account and continuously monitor the on-site assortment for availability, visibility and findability Ensure that the content is locally relevant to the target consumer and respective geographies. Execute Digital Shelf optimization initiatives in close collaboration with the account team & the DPC community. Collaborate with brand teams to drive relevant digital marketing activation planning including content – onsite and across all online platforms. Enhance the visibility of the adidas brands across your account, tailoring to maximize impact based on the respective specific consumer journey. In partnership with analytics, measure key performance metrics and quantify commercial impact based on enhancements and facilitate the forecasting of online sales & growth ambitions across your account. Showcase expertise in key internal & external environments. (e.g. Sell-ins, key account meetings, General Manager/Sales Director meetings, Sales & Marketing meetings etc.) With a focus on the consumer, evaluate how our current digital Go-to-market approach can be optimized to drive mutual benefits & increased efficiencies. Key relationship: Global Digital Partner Commerce (DPC) Business Development team Global Digital Partner Commerce (DPC) Partner Experience team Market Account management, Wholesales Market ECOM Market Brand, CTC / Brand activation External: Customers Knowledge, Skills and Abilities: Understanding of key digital KPIs (e.g. Impressions, CTR, PDP views, ATC, CVR, ROAS), their inter-connected nature and what levers to drive to improve performance Relevant experience with online search (e.g. SEA/SEO, On-Site search etc.) and basic understanding of e-Commerce search mechanisms Experience working with digital metrics & a history of leveraging these to increase sales performance. Experience working on content optimization. Ideally experience with online product ranging and assortment Strong interpersonal skills: Very good communications and negotiating abilities as well as high presentation, relationship management and facilitation skills. Fluent in written and spoken local language as well as English. Skills and abilities in other language are an added plus. Requisite Education and Experience / Minimum Qualifications: University degree in business with marketing and sales focus Minimum 5 years of sales experience within large sales/eCom organizations, ideally in apparel/fashion/shoes or FMCG Ideally Professional experience in account management in eCommerce or digitally related field Strong knowledge of local E-Commerce landscape in the sportswear industry Exposure: Sports, Marketing, Supply Chain IT skills: Advanced MS Office Skills