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Marketing Director (automotive), Dongdaemun-gu

게시됨 2024-06-11
만료 2024-06-11
ID #2188939800
Free
Marketing Director (automotive), Dongdaemun-gu
Korea South, 서울, 동대문구,
게시됨 June 11, 2024

설명

Key Responsibilities Build up the company's brand by Marketing communication in various B2 C customers’ touch points Protect and generate net revenue by marketing and digital marketing activities, and customer rebate Deep understanding on Marketing and it’s activity Commercial sense is essential (turn around experience is preferred)Support Product Event Launchings with Marketing Communication & reach company's Domestic Sales level (M/S)Successful new car launch, branding Closely working with Product pricing team as well as Branding team ATL (Digital, Iconography, PPL)Lead the overall go-to-market strategies to drive top-of-funnel awareness, purchase consideration and conversion Allocate advertising budgets across traditional & digital channels to maximize brand/product visibility and engagement.

Actively communicate with Global HQBTL (Event)Responsible for executing strategic BTL marketing campaigns, focusing on brand, product and sales support initiatives.

CRMBuild up solid foundation for a customer centric and data driven marketing Increase data quality and depth, as well as collecting permissions to make use of the data from retail over marketing to after sales Create an outstanding brand experience across all touchpoints personalized and contextual Influencer Develop and implement a comprehensive influencer marketing strategy aligned with the brand and product's goals and messaging Collaborate closely with influencers to create engaging content that highlights product features, benefits, and competitive advantages Social Media Develop and execute comprehensive social media strategies aligned with overall marketing objectives Identify target audiences and devise strategies to reach and engage them effectively Requirements Understanding of market and customers, experience of product management in OEMDiverse experiences: either or both upstream (ex.

product planning / marketing) or/and downstream (ex.

Sales/ filed management)High communication & collaboration skill Financial/budget knowledge for Marketing Strategy Capability to work on cross functional tasks with Sales, communication, After Sales, Product Planning, Program and Engineering Good write & speak English skill for communication with Groupe sales function.

작업 세부 정보:

직업 종류: 풀 타임
계약 유형: 영구적인
급여 유형: 월간 간행물
직업: Marketing director (automotive)

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