PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION: Develop and implement a Sports Marketing strategy for responsible sport(-s) in alignment with Global guidelines and ensure its execution in SK market with local relevancy.
KEY RESPONSIBILITIES: Implement aligned Global Sports Marketing strategy and manage the execution of all contractual adidas obligations Monitor and execute the Sports Marketing activation of contractual rights and benefits granted within the respective sponsorship / license agreement Provide partners ( athlete , team , federation, league) with the best service and excellent relationship management Manage local Sports Marketing MWB and Product order & inventory to provide athletes with best-in-class service to ensure the Brand reputation is well-established and managed Implement and track product endorsement strategies with partners, ensuring the relevant products/technologies are always worn and visible Drive Sports Marketing relationship and servicing of partners and ensure proper maintenance of AMS system; CAF , PAT etc.
Input of SK market needs and requirements for create the best market partner portfolio.
Establish and manage a brand-relevant local partner portfolio to support brand campaigns and activation plans.
Support local events in close collaboration with Brand Activation team.
Support global relevant events on occasions where the market is hosting the event (e.g.
FIFA World Cup) align with the global direction.
Track and monitor potential partners as well as current partners’ performance results and reflect them into Sports Marketing Portfolio plans to maximize Sports Credibility and future activation opportunities.
Ensure the consistency of global standard and apply to local partners’ agreement Monitor partner prospects and secure the most relevant yet impactful ones that contribute to Brand Credibility High confidentiality is required for all information related to partners and contracts KPI’s: Secure relevant and in-time partner portfolio Partner performance and activation management – tracking and analysis Consistent partner relationship management Compliance to MWB guidelines Effective and efficient management of MWB and Product order & inventory KEY RELATIONSHIPS: Global Spo Ma/ Brand Partnership Global & Local BU s Global & Local Brand Activation B rand Director Channels (WHS/Retail/ECOM) External partners and influencers (Athletes, Federations, Clubs, Leagues, Agencies.) KNOWLEDGE, SKILLS AND ABILITIES: Fact-based and strategic tactics required when securing partners Strong interpersonal and communication skills (e.g.
relationship management, facilitation, etc.) Strategic thinking with deep sports marketing knowledge Experience in Sports Marketing- federation, clubs, Spo Ma agency preferred Strong influencing skills and negotiation skills High presentation skills and MS office skills Experience in both market and above market organization preferred Experience in budget management Fluent in English (verbal and written) Fluent in local language (if applicable) REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS: University degree in business with marketing focus and ideally exposure to sports or a University degree in sports marketing or other exposure to marketing Sporting goods industry experience preferred Proven track record in managing teams Over 5 years of Sports Marketing experience
광고
Manager, Spoma Partner Management (6month), Brand Adidas, Korea South
Free
Manager, Spoma Partner Management (6month), Brand Adidas, Korea South
Korea South, 서울, 서울,
게시됨 November 20, 2024
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고용주 정보
adidas strives to be the leading sports brand in the world – an ambitious yet realistic goal. One major lever to achieve this is the brand’s broad and unique product portfolio spanning from apparel and footwear for professional athletes to premium fashion. It allows adidas to address multiple consumer needs, tackle market opportunities from various angles as well as be less affected by one-dimensional market risks. This product portfolio as well as adidas’ commitment to excel in all relevant segments differentiates the brand from competitors and ensures solid market growth, while staying true to the brand’s values. Currently, the brand focuses on five global priorities: Football, Running, Training, Basketball and Originals.
Specialties
apparel,
footwear,
premium fashion,
sports brand,
football,
running,
training,
basketball,
originals