We need a Multi-Channel Media Buyer who specializes in direct response to drive cold traffic that converts into affiliate sales. You will work hand-in-hand with our CRO Landing Page Specialist to grow this revenue stream.
Responsibilities:
Multi-Channel Strategy: Launch, manage, and scale campaigns across:
Social: Meta (Facebook/Instagram), Tik Tok, and Pinterest.
Native: MGID, Taboola, or Outbrain.
Search: Google Ads and Microsoft Ads (Bing).
The "Arbitrage" Mindset: You understand the math of buying clicks and selling affiliate conversions. You know how to use cheap social/native clicks to feed retargeting lists for higher-intent search campaigns.
Creative Testing: You are relentless about testing "Stop the Scroll" creatives on Social and "High CTR" headlines on Native. You will provide feedback to the design team (e.g., "We need UGC-style videos for Tik Tok" or "We need 'medical' style images for Native").
Policy Compliance: You know how to run "Bridge Pages" and "Listicles" on strict platforms (Google/Meta) without getting flagged. You understand the nuances of compliant advertorials.
Tracking & Attribution: You are an expert in tracking pixels (Voluum, Red Track, GTM) and ensuring accurate data flow between the ad platforms and our affiliate networks.
AI Creative Production: Use Generative AI (Midjourney, Runway, or similar) to rapidly produce and iterate on "Stop the Scroll" images and video hooks for Meta, Tik Tok, and Native platforms.
Rapid Prototyping: Transform winning static concepts into high-converting video assets using AI video tools to combat ad fatigue without needing a full production crew.
Requirements:
Proven Experience: You must show a track record of managing $10k+/month in spend specifically for Affiliate, Lead Gen, or Arbitrage campaigns.
Social & Native Expertise: Deep experience with Meta Ads and MGID is a must.
Search Proficency: Experience with Google/Microsoft Ads is highly preferred.
The "Listicle" Flow: You understand why we send traffic to a "Top 5 Review" page rather than a direct affiliate link, and you know how to warm up that traffic.
Hands-on experience using AI for ad creative (e.g., generating realistic lifestyle imagery or AI-driven video B-roll).
