Overview
Media Manager is responsible for planning and implementing for various media platforms (both paid and owned). The role needs to build integrated media strategy, using traditional and digital media to deliver the right messages at the right time to the right target audiences to maximize brand exposure and conversion. An ideal candidate is a media professional experienced in all media channels both online and offline with disruptive, digital first-mindset and must have natural curiosity towards new media and trend.
Key Accountabilities
Media Planning & Implementation
Plan and execute paid media activities to build a strong brand awareness and desirability
Play a key role in media planning and implementation of media strategies with strong focus on digital (display, paid Social, programmatic, SEM, SEO etc.) to maximize TOMA and desirability
Monitor day-to-day campaign fulfillment and provide insights for optimization based on data driven analysis
Coordinate communications between global team and local stakeholders (landlords, publishers, agency etc.) to streamline asset preparation and delivery for all channels incl. print, OOH and digital
Recommend new tactics, concepts and approaches based on the analysis of campaign result and trend
Develop and always explore for new opportunities to create media-firsts: never-been-done-before formats & experiences across channels incl. premium positions & special executions
Support reporting needs with agency partners including post media buying report, budget, competitive report etc.
Creation of Native Ads/ Contents if necessary
Searching the new formats and slots
Channel Management
Manage owned digital channels such as Facebook KR, Kakao Talk Channel and Tiffany.kr and develop social media strategies and relevant contents
Develop local social media contents calendar in partnership with local PR team and global social team
Review.kr website contents for branding and manage localization/ translation and update contents reflecting local business priorities
Tap into new digital channels/ platforms and reinforcement into social activities for recruit younger and local clients to Tiffany.kr and offline stores
Data/ Analysis/ Monitoring
Drive result and keep monitoring up-to-date on innovative digital & media tech or new digital platform capabilities
Work closely with media agency, to ensure accurate input of all campaign's activation on MSR/ Media Flowchart
Evaluate paid media campaigns and activations from multiple data sources especially from Adobe Analytics, and draw actionable recommendations for campaign optimization
Monitor the media marketplace as well as competitor's media investment, strategies and activations to stay ahead of trend, identify opportunities and emerging issues, while understanding new technologies and consumer insights
General
Reporting: Consolidate the result and revise all event-related reports
Supervise agency: Care of execution, contract and negotiation with agencies
Agency bidding: Conduct agency bidding for required project/event
Team management: Develop team skills based on team and individual needs, and maintain the proper level of performance
Cross-functional collaborations
Required Qualifications
University degree
11+ years of experience in media planning and media operations
Experience in retail business
Expertise in global luxury jewelry & watches/high fashion brands
Fluency in English and Korean (both written and spoken)
Maturity and superior professionalism when interacting with other departments
Management/staff supervision experience. A style that will motivate and inspire staff.
Exceptional problem-solving abilities as well as pre-planning
Exceptional attention to detail and well organized
Appreciation and understanding of design and craftsmanship
Proficient computer skills (MS Office)
Preferred Qualifications
Experience of Bigger scaled of project
Experience of multi-function management
