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Senior Manager, M&p Channel & Shopper, Seoul

게시됨 2024-07-10
만료 2024-08-10
ID #2236706118
Free
Senior Manager, M&p Channel & Shopper, Seoul
Korea South, 서울, 서울,
게시됨 July 10, 2024

설명

Description Summary: There's a sense of pride that comes from building brands people love andbeing able to make a global impact for the world’s most recognized brands.

At The Coca-Cola Company, we’relooking fora Channel Consultant IIto lead the design and implementation of our market analytics solutions – from the theoretical frameworks to actionable execution solutions.

This requires a strategic thinker and someone who strives to drive innovation.

What You’ll Do for Us Provides thought leadership and fact-based insights and methodologies to identify, develop, and execute the best possible growth paths through the analysis of business drivers, current reality and future trends, competitive landscape & dynamics in our and adjacent business/categories, as well as internal capabilities and external factors that affect or could affect the business Integrates with other functions & processes and provides oversight and management to multiple initiatives, connecting and bring synergy to ensure that work is completed efficiently, adjusting priorities, effectively track progress and identify issues Works closely with our bottling partners to activate in-market initiatives to experiment and learn howsegmentationsolutions can drive incremental business growth Collaborates with thestrategyandinsights community on linkingconsumersegmentation withmarketsegmentation efforts to maximize efforts Leads thestrategydefinition andimplementation ofsuper /hyperchannel strategies across thesystem in balance with thesystem’s servedchannels, vs.

other growing channels and competitors to protect our business base and profitability Builds an understanding of the channel and customer business model, needs and expectations and assess our opportunity to connect with these for un-parallel value creation Leadsdevelopment of along-termsuper &hyperchannel strategy, based on strategic analysis, opportunity identification viarevenue mapping, and identification and alignment on key profit pools over the medium to long term.

Develop aninvestment plan against identified strategicimperatives with financial analysis, breakeven and ROI estimations Collaborates and drives buy-in with thebottling team on the strategic imperatives and requiredinvestment plans, with aligned milestones and KPIs, as well asinvestment sharing arrangements Leads the Reliability Growth Management (RGM) process in the channel to optimize volume / revenue mix by pack and brand and identifies future opportunities Leads the development and implementation of specific incidence & frequency driving programs Leads key channel specific shopper/customer insight development to build a strong insights and analytics base for channel planning and execution Drives the development of business case, and the launch of region-specific new product/package launches, new off-take driving programs, as well as, ensures the successful execution of national innovation projects Applies highly developed specialist knowledge and skills in sales and has responsibility for important and strategic channels; Pursues sales leads; Promotes products, concludes orders and arranges internal sales logistics; Guides new sales representatives.

Individual contributor with comprehensive knowledge in specific area; Ability to execute highly complex or specialized projects.

Qualification & Requirements Bachelor’s degree in Marketing, Business Administrationor related field required3+years of experience inmarketing, product marketing or related field Experience in a cross-functional or highly matrixed organization Experience having owned/shaped/led growth and marketing strategy for global product line.

Deep marketing expertise in market & customer insights, segmentation, product commercialization and branding Ability to motivate and work well with diverse, global and cross functional teams. Candidate must have a proven track record of delivering results through leadership and growth behaviors and strategy building experience What We Can Do For You Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.

Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights. Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.

Skills:

작업 세부 정보:

직업 종류: 풀 타임
계약 유형: 영구적인
급여 유형: 월간 간행물
직업: Senior manager, m&p channel & shopper

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